This month, West Broad Hyundai is highlighting the 2012 Hyundai Veloster. New to the Hyundai lineup, the 2012 Veloster is hitting the market with solid reviews and the accolades are already piling up. As recent as this week, the Veloster was awarded the “Best Economy Car” Bloomberg’s recent “Best Drives of 2011.” The Veloster is an innovative compact coupe that features ground-breaking design, with a unique third door for easy rear-seat access, Hyundai’s Blue Link® telematics system, Pandora® internet radio with seven-inch touch-screen display and a new 1.6-liter direct-injected four-cylinder engine that can be mated to either Hyundai’s first EcoShift™ dual-clutch transmission or a six-speed manual transmission.
Veloster drew praise from the editors for “amenities like touch-screen navigation, automatic everything, Bluetooth and a rear-view camera.” As Jason Harper, Bloomberg’s auto critic put it “The Veloster is the most out-and-out fun.” The Veloster was in excellent company with the other winners in the “Best Drives of 2011” competition. Other winners include the Range Rover Evoque, the Lamborghini Aventador, the BMW 1 Series M Coupe and the Overall 2011 Winner, the Audi A7!
As expected for the winner of the “Best Economy Car” segment, the Veloster combines its dynamic design, wealth of technology and outstanding fuel efficiency with great value — The Veloster starts at $17,300 (plus freight).
“We recognize that Bloomberg’s reporters and readers are among the most financially savvy and astute car buyers in the world,” said Scott Margason, director, Product Planning, Hyundai Motor America. “With this in mind, it’s a tremendous honor that the publication appreciates all of the Veloster’s outstanding qualities in the compact coupe segment, from the telematics’ benefits of Blue Link™ to a fun, yet fuel-efficient 1.6-liter four-cylinder engine that yields outstanding fuel economy, combined with an affordable sticker price.”
Veloster’s unique design takes inspiration from a high-performance sport bike. Veloster has distinctive black A-pillars that give the glass a motorcycle helmet visor appearance. In the front is an aggressive form of Hyundai’s signature hexagonal front grille, hood scoop detailing, and unique Hyundai-signature LED position lights. Optional packages add a chrome grille surround, piano black highlights, fog lights, and a massive panoramic sunroof. In profile the Veloster features “Fluidic Sculpture” character lines, muscular wheel arches, bodycolor door handles and mirrors, and wraparound headlights and tail lights. Veloster comes standard with 17-inch alloy wheels and offers two types of 18-inch wheels. The top-of-the-line 18-inch wheel comes with painted inserts, a segment first. Veloster’s dynamic rear design has a distinctive glass hatch, dual centered chrome exhaust tips and black lower fascia that complements the assertive front fascia. Inside, the center stack and controls resemble a sport bike fuel tank and incorporate an available push-button starter. The air vents are inspired by motorcycle tailpipes, while the floor console mirrors the seat of a bike. Metallic accents abound throughout the interior. Alloy pedals and a leather wrapped steering wheel and shift knob are also available.
Unique to the Veloster is a third door located on the passenger’s side. While the concept of a third door is not necessarily new, Hyundai has designed this door to open as a conventional door; the front passenger door does not have to be opened for the third door to operate. This allows quick and easy access to the spacious interior for both front and rear occupants. The door handle for the third door is a flush-mounted design to maintain the sleek coupe design. This door is also equipped with a powered window!
The Veloster features an all-new Gamma 1.6-liter four-cylinder engine, which is the smallest Hyundai engine to use Gasoline Direct Injection (GDI). GDI technology helps deliver estimated highway fuel economy of up to 40 mpg, lower emissions and higher reliability. “Gasoline-direct-injection technology allowed Hyundai engineers to create an engine that is powerful, fuel-efficient, and has fewer emissions,” said Hyundai American Technical Center Inc. (HATCI) powertrain director, John Juriga. “Despite its small size, it generates some big numbers, with both impressive horsepower output and up to 40 mpg on the highway.” But GDI is only part of the story as the new Gamma also features Dual Continuously Variable Valve Timing, an electronic throttle control, a roller timing chain, variable induction and innovative anti-friction coatings such as CrN Physical Vapor Deposition (PVD) coating and Diamond Like Carbon (DLC) coating.
Hyundai’s commitment to making the Gamma engine extremely fuel efficient continues by pairing it with a standard six-speed manual transmission or an all-new, six-speed EcoShift dual-clutch transmission (DCT) developed by Hyundai. Hyundai’s new EcoShift DCT takes the benefits of a manual transmission, including low fuel consumption and sporty driving, and blends them with automatic transmission benefits, such as high comfort levels and smooth shift quality. In addition, the EcoShift DCT enables direct connection for high efficiency and uninterrupted torque transfer during shifts. Automatic transmissions lose power and fuel economy in the torque converter. Other improvements of a EcoShift DCT over a traditional automatic include a five to six percent improvement in fuel efficiency as well as a three to seven percent improvement in acceleration performance. Veloster’s EcoShift DCT can be thought of as two traditional manual transmissions, each with its own clutch operating in parallel and alternating shifts. Veloster is a six-speed with one clutch acting on gears one, three and five and the other used for two, four, six and reverse. This shifting process results in quick smooth transitions with none of the efficiency loss normally associated with torque convertors. The clutch actuator assembly features electric motors for actuation, and an external damper improves NVH. This powertrain also has an Active Eco mode which modifies engine and transmission control for improved fuel economy that translates into more than a seven percent improvement in real-world fuel economy. The EcoShift DCT also incorporates Hyundai’s Hillstart Assist Control (HAC). HAC is designed to minimize rolling backwards on steep ascents.
The Veloster is offered in only one trim level coupled with either the manual or automatic transmission, but this trim level is offered with two option packages so that owners can choose the level of comfort and technology that best suits their needs. Below is a list of the standard features and the available option packages. More detailed information about the Veloster including more photographs can be found on our website (www.westbroadhyundai.com), or you can contact the Internet Sales Manager, Andrew Getchell, by email at email@example.com or by phone at (804) 901-1133.
|STANDARD FEATURES INCLUDE:|
|COMFORT & CONVENIENCE:
|AVAILABLE OPTION PACKAGES|
|STYLE PACKAGE 02:MORE COMFORT/CONVENIENCE:
• Panoramic sunroof
• Chrome grille surround w/piano black
• Piano black interior accents
• Dimension® premium audio w/8 speakers,
external amp & subwoofer
• Leatherette bolster seats & door inserts
• Leather wrapped steering wheel and shift
• Driver auto up downMORE PERFORMANCE:
• 18″ alloy wheels w/ P215/40R18 tires
• Alloy pedalsMORE SAFETY:
• Front fog lightsTECH PACKAGE 03:
Requires Style PackageMORE COMFORT/CONVENIENCE:
• Navigation system
• Automatic headlights
• Proximity key entry with electronic push
• 115V outlet