FOUNTAIN VALLEY, Calif., Mar. 23, 2018
Continuing an impressive streak, Hyundai has been ranked first in customer loyalty in the automotive industry for the ninth consecutive year according to the Brand Keys Customer Loyalty Engagement Index. New York-based customer loyalty and engagement consultancy, Brand Keys, publishes this syndicated study annually, examining customer relationships across 761 brands and 83 categories.
“Brand engagement and loyalty has seen seismic shifts in the last decade with political and social movements taking place,” said Robert Passikoff, president of Brand Keys. “The fact that Hyundai has been able to remain the leading automaker for these metrics is a testament to their efforts to constantly engage with its customers.”
The survey looks at 50,527 respondents who self-select the categories in which they are consumers and the brands for which they are customers. Brand Key’s methodology measures how well brands meet the expectations that consumers hold for each path-to-purchase driver, a metric which it has successfully applied for years to companies in B2B and B2C categories in 35 countries.
“With ever increasing competition, Hyundai continues to exceed customer expectations with our line-up of vehicles,” said Dean Evans, CMO, Hyundai Motor America. “It’s an honor to be recognized as earning a top spot in the automotive category for the ninth year in a row. Maintaining loyalty is one of the toughest things to do and this shows how we are building a deeper and more emotional connection with our customers. We continue to work hard every day to maintain the loyalty we’ve built and encourage customers to return to the Hyundai brand.”
Keys to Hyundai’s continued customer loyalty include its diverse and growing line-up designed to meet customer needs. From its expanding family of SUVs to eco-friendly and technology-forward vehicles, like the Ioniq and the recently announced NEXO, Hyundai continues to deliver across a wide-range of segments. Further, retail programs like the recent Shopper Assurance program means that customers have a better experience from the purchasing process through the various stages of ownership.